Care Agency Business Plan

March 20, 2023

Care Agency Business Plan

Starting your own Care Agency in the UK isn’t easy, but having a properly developed business plan will help you achieve success. The business plan represents your ability to run your agency considering the requirements of your prospective service users, the strengths of your Care Agency, and how your business will sustain itself if you encounter any adversities. Although the business plans can vary depending on the purpose of the plan, there are some common steps to creating a Care Agency Business Plan, including the following:


Top 5 Steps to Consider for a Care Agency Business Plan!

Step 1: Consider the purpose of your business plan

Starting a new business in any sector requires a lot of planning and consideration. Still, for Care Agencies, you need to put some more thought into it as the nature of the service comes with various legislative guidance and standards. So, your business plan should reflect that your Care Agency has the resources and policies to adhere to the directions.

A comprehensive business plan will not only help to ensure success in the long term, but it will also aid you in securing funding, as it demonstrates that you have done your homework. Suppose you need to develop a business plan to win a tender; the business plan must highlight how you will meet the tender’s requirements and maintain the tendering organisation’s values. It will direct your attention and assist you with organising your time. And, in the future, you can refer to it to help you expand or guide you back on track if you’ve lost focus.

A well-researched and concise business plan will help you organise the elements needed into a strategy that you can use to accumulate the necessary funds to run your business and provide you with a clear road map to follow for the lifespan of your business.


Step 2: All About You

Once you have decided how you will use the business plan, the next step is to introduce yourself. A summary of your business and a detailed section about who you are and why you are qualified to run a Care Agency will reassure potential investors and help you sell your business to potential service users.

The summary should include the following points:

  • Your career background and experience in the industry: Relevant industry experiences enrich a business plan and paint a picture of how you will provide service to prospective clients with similar requirements. If you don’t have extensive industry experience, you can explain how you plan to expand your knowledge. Perhaps you have a mentor or plan to employ an expert in the Care Agency field.
  • Your qualifications for providing care: There are many rules and industry regulations for operating Care Agencies. Staff providing care to the service users must often have specific capabilities. It is essential to mention the degrees, training, and accreditations your care staff already have or will obtain upon being recruited. England’s independent health and social care regulator is the Care Quality Commission (CQC). All care agencies must be registered, regularly inspect, and enforce high standards. CQC notes the details of the relevant qualifications required on its website. If you already have these qualifications, list them in your business plan. And if you don’t, then include a plan for training to acquire them. If your strategy is hiring qualified staff, explain this clearly. You, and anyone you plan to employ, must have a Disclosure Barring Service (DBS) check to ensure you’re eligible to work in healthcare.
  • Feedback from existing clients: Detail here any relationships you have, for example, with suppliers or potential clients, that you can leverage for your business. This section must showcase the most important and relevant points about you and your career history. Testimonials of satisfied clients,


Step 3: Overview of Your Business

The overview of your business should include what services you plan to offer, who you plan to provide these services to and how you plan to operate. You must have your vision and mission statement where the vision statement states the long-term goal of your business, and the mission statement represents how you will fulfil those visions. Including the analysis of Strengths, Weaknesses, Opportunities and Threats (SWOT) for starting or establishing or expanding your business will convey the message of your commitment to continuous improvement.

If you already have an operation, you can explain how you will expand your operation considering the geographic and demographic factors. For example, you can mention your plan for recruiting staff from the target area and how you will transfer the resources such as IT support and the establishment of local offices. If you plan to use the business plan for a tender requiring specific services, including similar service examples and how you provided those services will reassure your future clients.


Step 4: Projecting your revenues

Planning and projecting the financial figures to approximate what you make each year is crucial to building a solid business plan. The projection of revenue sections should include the followings:

  • The business plan should include details about how to fund the Care Agency investment required to launch or expand your business. A detailed budget, including all the expected expenditures such as premises rent, utility bills, website development, travel insurance, and training, paints a picture of a robust financial strategy.
  • The business plan should clearly state what investments you will still require if you have secured funding, such as personal savings or private loans from family and friends. Explain what additional investment or loans you might also need and how you plan to acquire these, such as loans from banks or specialist providers.
  • This section should also include sales forecasts for the first three years and the breakdown you want to specify (monthly, quarterly, etc.). You’ll need to project what sales you must make to cover your regular outgoings (e.g., monthly expenses) and make a profit.
  • In this section, you might include how you will operate your business during adverse situations that require contingency plans. For example, you can mention your reserve budget for rainy days, such as a pandemic.


Step 5: Researching your competition

Market research involving both desk and field research will enable you to identify similar companies that operate in the exact location or provide services to the same target group of service users. You can analyse your competition by:

  • Mapping out your strength, weakness, and differences in the direct competitions
  • Identifying indirect competition (Care Agencies who currently offer different services but can provide the services you are willing to present).
  • Highlighting how you plan to stand out in the market


Need help with developing a business plan?

Now you know about Business Plans, you may wonder how we can help you.

At Hudson, we specialise in writing bespoke business plans for Care Agencies for your marketing endeavour or as a part of the tender response. If you want an outsourced approach to writing a business plan for your care agency, our Succeed division is here to help. Our Bid Management Consultants have over 60 years of experience in bid writing and an 87% success rate, allowing us to create a business plan funders like to see.


Need Tender Writing Help?

Tender Writing

Once you’ve found the perfect bid for your business, send it our way. Our Bid Writers can take care of the whole thing for you they’ll even submit it on your behalf. They’ll let you know what they need from you, providing you with a full Tender Writing breakdown.

Tender Ready

Our Tender Ready 4-week programme is perfect for businesses that have never tendered before. A Bid Writer will work with you to ensure you have everything in place to tender successfully. Tender Ready offers your business:

  • A 12-month subscription to one Hudson Discover
  • Access to Global Bid Directors and Senior Bidding Professionals.
  • An Organisation-wide Bid library, including 3 case studies, 5 CVs and policies.
  • Additional flexible benefits.

Tender Improvement

If you’ve been tendering but aren’t seeing success from your current efforts, our Tender Improvement package can help. Our Bid Team will assess your previous responses and tender documents. They will work with you to improve for future submissions. This package includes a 12-month subscription to a Hudson Discover portal and additional tendering development services.

Tender Mentor

If you’ve written your tender response and need it double-checked for errors, Tender Mentor can help. A Bid Writer will proofread your work for any inconsistencies, grammar, or spelling mistakes. They will also ensure it’s in line with the specification before you submit it. This is a great way of improving your skills and understanding of how to polish your tender.


Additional support:

Do you only require assistance with PQQs or SQs? We can help!

Submit the relevant information regarding the work you need, and we will provide a quote for the work agreed upon.

We provide support at all levels of the bid writing process, so if you simply need it proofread before you submit it, we can also help with that!

Discover Elite

Need help finding healthcare tenders? At Hudson, we can help you find the right tenders for your business through our sector-specific portals!

Upgrading to Discover Elite can optimise your tendering efforts!

Our two new time-saving tools can improve competitor awareness and success rate when bidding for a contract:

The Ultimate Time Save Package (for those on the go!)

  • Five tender breakdowns per month.
  • Annual subscription to two sector-specific portals.
  • Dedicated account manager.

The Become a Pre-Bid Master package

  • All of the above.
  • Seven tender breakdowns per month.
  • Bid Strategy delivered by a Senior Bid Manager (minimum five years experience). Our Global Bid Director will manage the bid strategy.


Our other divisions:


Wanting to impress a buyer? Our creative content agency Vocal is always on hand to help!

Our Vocal team are never afraid to be heard – we’re a loud bunch!

From micro-businesses to large organisations, we provide ways to make your business stand out from the crowd. We can transform your bid into a professionally designed tender document!

Vocal specialises in:


Our online virtual learning environment for Education, Enterprise and Home Learners is currently being used to power our platforms – Tender VLE and Procure VLE (Coming soon).

We believe in learning at your own pace, wherever you are!


Find more helpful tips and advice in our blogs. We cover topics including:

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